Niche ecommerce brand specializing in hydroponics and sustainable gardening solutions in Australia.
The agency had great services and a steady client base but lacked a structured marketing strategy for itself. Their social media presence was inconsistent, and they weren’t leveraging content effectively to attract potential clients. The leadership team was deeply involved in client projects, leaving little time to focus on their own marketing efforts.
To improve email marketing performance, we implemented a data-driven segmentation strategy and automated email workflows to target customers based on their interests, purchase behavior, and stage in the customer journey. This included:
Categorized email subscribers into distinct groups based on purchase history, product interests (hydroponics-related vs. sustainable gardening), and engagement levels.
Developed a series of automated email campaigns tailored to each segment. For each audience group, we sent targeted emails featuring best-selling products specific to their interests and crafted offers to drive conversions.
Introduced new subscribers to the brand with a special first-time purchase offer and helpful product guides.
Created personalized reminder emails to recover abandoned carts, featuring products related to their browsing or purchase history.
Targeted inactive subscribers with special offers, product updates, and content about the benefits of hydroponics and sustainability.
Delivered highly relevant product recommendations based on past purchases and browsing activity.
Tested subject lines, email content, and designs to maximize open rates, engagement, and click-through rates
Grouped subscribers based on purchase behavior and engagement.
Implemented tailored email sequences for different customer segments.
Delivered relevant product recommendations based on user history.
Optimized subject lines, email content, and designs for better engagement.
This approach helped the brand convert leads into loyal customers and establish a long-term relationship with subscribers, resulting in consistent sales growth and higher customer satisfaction.
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